Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids, Inc. (d.b.a. Tru Kids Brands) and various others. It was founded in April 1948, with its headquarters located in Wayne, New Jersey, in the New York metropolitan area.
Founded by Charles Lazarus in its modern iteration in June 1957, Toys "R" Us traced its origins to Lazarus's children's furniture store, which he started in 1948. He added toys to his offering, and eventually shifted his focus. The company had been in the toy business for more than 65 years and operated around 800 stores in the United States and around 800 outside the U.S., although these numbers have steadily decreased with time. At its peak, Toys "R" Us was considered a classic example of a category killer. However, with the rise of mass merchants, as well as online retailers, Toys "R" Us began to lose its share of the toy market.
The company filed for Chapter 11 bankruptcy protection on September 18, 2017, and its British operations entered administration in February 2018. In March 2018, the company announced that it would close all of its U.S. and British stores. The British locations closed in April and the U.S. locations in June. The Australian wing of Toys "R" Us entered voluntary administration on May 22 and closed all of its stores on August 5, 2018. Operations in other international markets such as Asia and Africa were less affected, but chains in Canada, parts of Europe and Asia were eventually sold to third-parties.
The company continues to operate as the licensor of the chain's international operations, but its lenders announced in October 2018 that it planned to re-launch the U.S. Toys "R" Us retail business in the future. The lenders also partnered with Kroger to add "Geoffrey's Toy Box" (named after the chain's mascot) pop-up departments to selected locations in order to give Toys "R" Us a presence during the holiday shopping season. On January 20, 2019, the company emerged from bankruptcy as Tru Kids. There were only two locations open in the United States until they closed down in 2021 due to financial losses from the COVID-19 pandemic. However, on March 15th the same year, brand management company WHP Global acquired a controlling interest in Tru Kids. They plan to open more locations in North America going forward - ideally in anticipation of the holiday season.
In August 2021, WHP Global announced that Toys “R” Us is opening 400+ Stores
Some of them are even paired up with Babies "R" Us and Kids "R" Us stores.
Random Region Locations[edit | edit source]
There are 191 locations in the Random Region
- Random City (x2)
- Awesomeness City
- Game Town
- Alaweed Town
- Verdant City
- Wacky Valley
- Silverware Soaps
- Goldenrod City (2x)
- Potato park
- Red Palms City (2x)
- Oneiria (only in major cities)
- TallAutism2006 City (found in the central shopping centre)
Locations in unknown towns and cities[edit | edit source]
- At least 150 more on Trollface Island
- At least 10 more on Amorgos
- At least 5 more on Furcat
- At least 3 more on Eediot Island